Phone Calls
{These are examples, I don't want to reveal the specialty area of my store.}
First phone caller: "Do you carry {computer viruses}?"
Yeah, that makes a lot of sense. Just because we're a {computer} store we're going to carry {computer viruses}?!
Second caller: "Do you have {computers}?
......... Yes.
Directionally impaired caller: "Where are you located?" (They think phrasing it like that makes them sound so intelligent.)
Our address is {123 Any Street}, which is just east of the intersection of {Major Highway A} and {Major Highway B}.
"Where's {Major Highway A}?
Where are you coming from?
{City 20+ miles away.}
Oh. (Why are you coming all the way to my store? I know we have a good reputation, but that's a long way to drive!) Well, how do you usually get to {my city}, because I have no idea where {your city} is. Any map of the area has {Highway A} on it.
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